Food is something that has always been in demand. People usually have their best times when they are around food. Let that be going to the restaurants or ordering them to home, the charm and excitement remain the same. The recent pandemic had left all the food lovers clueless as they got stuck at their homes due to lockdowns and shutdowns. During this time, it was the online food ordering system that witnessed a major jump in its business.
The online food ordering system has transformed and witnessed a significant revolution in the recent past. Things have become so convenient that customers can easily order food from their mobile phones and get it delivered to their doorsteps in no time. From coffee to shakes, from soup to pasta, from kebabs to continental dishes, from Indian to Italian, the options are limitless, everything can be ordered with just a few clicks.
Ordering food online has become the latest trend that comes up with a plethora of advantages for customers. The online food ordering apps have read the customers well and are creative enough to bring whatever the customers wish in their ways. The rate of growth for online food delivery has increased by over 20% in the last few years. It is expected that the growth will reach more than $220 billion by the end of 2025, which is around 40% of sales.
Apart from that, the food delivery apps have also upgraded themselves according to the change in time and demand of the customers. Apps like DoorDash, Saavi, JustEat, Zomato, Swiggy, Foodpanda, and many more such are continuously taking over the market.
The companies are coming up with cutting-edge technology solutions that promise to give a phenomenal experience to the customers. The rapid growth has created massive opportunities and the approaches on behalf of the food delivering apps are also getting modern. The numbers don’t lie and about 42% of the overall food markets are now being placed through online platforms. The rise is surreal and the future of the online food ordering system through mobile apps is going to rock the world by all means.
The Rise of the Online Food Industry
The penetration of the Internet along with smartphones made it quite easy for young and enthusiastic entrepreneurs to create their target audience. The frequent use of the Internet, the love for food, and the interest to experiment with new kinds of foods became the key factors behind the growth of the online food delivery industry. The era of digitalization made it so convenient for customers to demand whatever food they wish that the customers do not give second thoughts before ordering food.
It doesn’t matter in which business you enter, the expectations of receiving better returns in terms of revenue and customer base always remain. That’s why food business owners depend heavily on mobile apps to attract more loyal customers. It’s kind of a hook that can gain you a lot of profits. According to certain reports, more than 1.2 billion people use online food delivery apps across the world to order food.
The rise of digital technology has changed the concept of food delivery and has reshaped the market. Instead of a hustle to go to the restaurants, wait for your food, face the traffic issues, people are just sitting at their homes and are ordering food through mobile apps and websites.
Benefits of Ordering Food Online
Choosing the best online food ordering platform can be tough, but no matter which platform you choose, you are going to receive its perk. The mobile apps developed for ordering food online are trending these days, they promote restaurants, promote food, and many more things as such. So, there are quite a lot of benefits of ordering food online.
For instance, Saavi is a mobile app that puts restaurants, wholesalers, and retail businesses back in control. It eliminates all kinds of chaos and provides complete transparency while ensuring that there are minimal errors and maximum accuracy. You can save a lot of time and money from this app as well. The app emphasizes more on customer relations more than just making profits. It even empowers the customers by providing them with 360-degree visibility of the availability of stocks and pricing. Information shall be provided in real-time, messages of any kind would directly go to the customer’s phone. Disputes shall be dealt with instantly. This was just an example of the benefits a single app can provide. Now imagine the benefits that all apps must be provided to their customers.
Let’s have a glance at the benefits of ordering food online in general:
- The time consumed is less in delivering the food than visiting the restaurant.
- You can choose your favorite dishes out of hundreds of options.
- Consumers can ask for refunds if the food is not of good quality or if there are any other packaging issues.
- Live order tracking of the food.
- Consumers can share reviews as well as feedback about the food and the restaurant.
- Consumers can also avail themselves of perks such as discounts, coupons, and easy deals while ordering online.
Digital Age Culture Driving the Growth of the Online Food Delivery Industry
The credit for the growth of online food ordering and food delivery is large because of the digital age culture. The current era GenZs are the most active users of these mobile apps. They spend a majority of their income by ordering food online. Consequently, a lot more players are entering the arena of the online food industry and are setting new revolutions.
Innovative approaches like using pizza drones, robots, parachutes, letters inside the parcel, and exciting gifts along with food have become highly trendy. Ordering food through tweets to grab the attention of consumers has turned out to be a smart move. Companies like Apple and Samsung have also taken the initiative of letting mobile apps collaborate with them to develop delivery options in smartwatches. It’s again a street smart move to make it easier for the consumers to order food. Another superb innovative approach is that of ordering food by car. One can easily order food while they are on their way with Accenture’s Visa Card.
Thus, as we can witness, the future of online food ordering is growing rapidly. With the increasing trend for online deliveries, there is no doubt that the industry is going to make tremendous sales. Both the mobile app developers and the restaurants are going to make huge money out of this business. Even the digital world has understood how crucial its role is in this industry. That’s why people are legit brainstorming not just to deliver food but also to add something unique and original to their services. The technologies have improved how the food should be ordered. With much more innovations and growth expected, it would be safe to say that the online food industry and the mobile app sector are going to create an enormous business ecosystem.