
By Phil Talbot – go to guy | mobile ordering app | saavi
Image result for brazil olympics
Brazil put on a great Olympics, but it was even better to see their use of mobile ordering technology with the large number of tourist flooding into the country. No more waiting in queues and being able to order your food from your local favourite retailer was made easier with a mobile ordering app.
With consumers discovering the power from within their smartphones, mobile ordering app delivery services have widened dramatically, satisfying the crowd’s increasing appetite for instant gratification. As we mentioned back in our SAAVI Blog on mobile ordering apps https://www.saavi.com.au/customer-ordering-app-at-the-superbowl/
As mobile ordering app devices have become a daily companion (i.e., from classrooms to offices to homes), getting one’s hunger addressed for a Burger King or for an item at Walmart’s is now but a matter of tapping a mobile screen ad.
Stephen Burke, VP of Mobile at Resource (Columbus, OH), confides mobile “plays a natural role”. He sees that the impulse to have a same-day delivery is being best met by mobile ordering app. Burke added that though this trend is being “fueled by Amazon” and other major retailers, this is indicative of an emerging consumer behavior: ‘I want it and I can get it now’.
Mobile ordering app: Merchants are quick
The list is growing; merchants rush to the scene to answer a consumer hunger that is growing by the day – by leaps and bounds.
For instance, Berger King has fine tuned its BK Delivery program, allowing its clientele to order right from their mobile ordering app for a home delivery.
And it’s not only big-named online industry giants (e.g.,Google, eBay) who have sought to leverage mobile ordering app towards home-delivery or foster same-day delivery services, quick-service restaurants are also taking a hint.
For its part, BK Delivery has made its presence felt all over the country, operating in Washington, Los Angeles, San Francisco, Houston, Miami and New York. Lately, it has added Sacramento and Las Vegas to its list.
Accessed also via web through its BKDelivers.com site, BK Delivery service initially did not offer home delivery. However, seeing the trend and a big opportunity, it expanded to home-delivery, just recently.
Ken Morris, a Boston Retail Partners principal, affirmed this growing trend saying “It is only a matter of time” and other retail segments catch on.

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