Even the world’s “most popular fast-food store” is doing it.
Mobile Ordering in Australia, McDonald’s has joined the growing number of fast food businesses that are rolling out mobile ordering solutions.
McDonalds is currently testing its new Customer Ordering App in two of its Australian family restaurants. If it rakes in more profits than what they are having now from over-the-counter orders alone, McDonalds Australia could make Customer Ordering App available in all of its stores. Provided no one else beats them to it, McDonalds Australia could be the first (McDonalds country) to be in the mobile ordering game.
Customer Ordering App game heats up
Ordering fast-food through mobile is really nothing new. Even before the days of touch-screen smartphones, simple short messaging service (text-based) ordering systems were available in some cities in the US. With the explosive growth of mobile app platforms See our old blog post here https://www.saavi.com.au/latest-mobile-ordering-app-statistics-are-here/ (iOS, Android, and Windows mobile), coupled with the dramatic rise in smartphone ownership and use, Customer Ordering App have increasingly become common — thanks to the increased profits realised by those who were early at the game, and the faster and easier making of apps due to newer technologies developed especially for app creation.
This makes businesses — especially in the fast food sector, more competitive.
Customer Ordering App not for everyone
Not all businesses have rushed to making apps. Those that benefit the most from apps tend to be large, hugely popular businesses selling products consumed by many people daily — fast food businesses are ideal. Also popular coffee brands like Starbucks.
But that is not to say establishments with a more relaxed way of conducting business don’t benefit from mobile apps.
Fine dining restaurants, for example, may not have taken much to developing their own apps because they don’t depend on the hurried up way fast food restaurants earn profit — by bulk selling food on the go. But even if fine dining restaurants do not use apps much for Customer Ordering App, they use them to showcase their menu for customers and for making dinner reservations — easier, faster, and more convenient.
Customer Ordering App – competitors up the ante
More competitive businesses due to apps also means more competitive app development businesses. This is why there are more and more app development vendors offering their services.
Competition makes acquiring your own Customer Ordering App more affordable. Like in many increasingly popular trends, early-comers to the app (and app development) game become big players. McDonalds is not an early comer to offering Customer Ordering App but is one of the biggest in its industry (next to Subway).
Pick the best Customer Ordering App
Big isn’t necessarily the best. What’s best is the mobile app (and developers) that actually meet your needs in the most cost effective way.
While it is not yet too late to roll out your own Customer Ordering App for your business, it is essential that you pick the right technologies and the right people to develop your app. Choose app developers with the proven track record in delivering beautiful, efficient apps on time and on budget.
By the way, there are fears that Customer Ordering App from fast food restaurants may accelerate and worsen the obesity pandemic (and its attendant diseases). When that happens, here’s hoping “there is an app for that.”
Phil Talbot is founder of SAAVI – the Customer ordering app specialists and the resident expert in mobile ordering systems. You can follow SAAVI on Facebook.Source: Saavi Feeds