photo composite courtesy of PlaceIt by Breezi.com and _pedroANDRE5_
The lion must outrun the gazelle to feed; the gazelle must outrun the lion to live. Let’s face it, in wild safari or in business — local or global — one has to make the most of a trend to succeed. Cutthroat as it may sound, It’s sink or swim.
For instance, at the turn of the century, there were many entrepreneurs who doubted the Internet. A few outrun these ‘gazelles’ and made a fortune. A classic — and sometimes overused — example is the story of two PhD students from Stanford whose research project in January of 1996 evolved to become the behemoth of online searches today: Google Inc.
Watching a Revolution Unfold
Today, mobile marketing, as signified by its direct offshoot mobile ordering, is poised to change the way we do business. Though this trend bears the imprints of the Internet, mobile is emerging as a ‘force-majeure’ to reckon with, distinctly powerful, and making a dent on our everyday lives and every little thing inside it. Truly mobile marketing has come of age — a far cry from its early short messaging system (SMS) days.
Fact is, mobile has supplanted computers in terms of consumer usage. Latest statistics reveal that the ratio of mobile devices to computers currently in circulation is 4 to 1. Translating these into global data generates an even more dramatic contrast: of the 5.2 billion people enjoying the Internet, 1.8 billion people are carrying their phones at any given time.
These data are staggering but these signal, rather conspicuously, a big big O for business: Opportunity.
Mobile: Transforming Customer Experience
Imagine the comfort that mobile marketing brings. Booking or unbooking a seat in your favorite movie could be a matter of clicking your everyday-companion device via a mobile ordering app.
Then comes the ‘wallet’ function — a feature utilizing RFID — turning your smartphone as a method of payment. This is changing the business landscape as we know it. In a few days from now, for example, a new Starbucks coffee experience awaits consumer: no need to bring your wallet, a little scan on your mobile and you’ve paid.
With every step of these innovations, it seems the only difference between man’s mobile and man’s best friend is the ability to carry on a conversation.
Global Business is Gearing Up for Mobile Marketing
KFC, tagged as the world’s most popular chicken restaurant from Kentucky, USA, is making the most of this global trend. Already, the colossal food chain is getting ten percent of their sales in UK and Ireland via ‘KFC Fast Track’, an ordering system that allows both mobile and web ordering.
What this means is that a KFC customer would be able to book a menu without the need of talking to any crew. Plus more, this KFC mobile ordering app can give you your order history, your payment history and get you to the nearest KFC store while you’re at it.
Technology is driving this mobile revolution to even greater heights. Geofencing, currently under works, will allow consumers to order via their mobile ordering apps even when they are nowhere near the store.
Visionary software companies (for example, SAAVI) have made these technological advances in mobile ordering apps possible, pushing the envelope even more towards greater customer satisfaction.
These definitely are very interesting times. To recall, Google did not create the first search engine, that’s for sure. Among many other factors, it revolutionized online searches (and spiders) because its vision of the future was unparalleled — making it top dog.