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By Phil Talbot – go to guy | mobile ordering | saavi

Now do something about it.

Much has been said about the growing trend of mobile ordering and how there is now an irreversible technological shift from desktop PCs to smartphones. AdMedia Partners observed that 25% of international media and marketing executives see mobile as the most disruptive force in their industry. You can bet smaller businesses are also in on the act.

The numbers confirming mobile’s irreversible role in business can be overwhelming. Here are some of the mobile statistics compiled by (we just supplied the categories):


(‘Showrooming,’ for those not familiar with the term, is checking out a product inside a real store and then searching and ordering online to get cheaper prices for the same product.)

Smartphone adoption

  • • Mobile and desktop use could equal each other in two years if they both maintain their current usage trends. (Source: eMarketer, 2012)
  • • By 2014, desktop usage is expected to be overtaken by mobile internet. (Source: Microsoft Tag, 2012)

Shopper Savviness

Wallets and Coupons

Use of mobile ordering apps

  • • Most of consumers’ time is taken up by retailers’ apps (27%), then online marketplace apps (20%), price comparison apps (14%), and daily deal apps (13%). (Source: AdMedia Partners, 2013)
  • • Consumers spent six times longer in retailers’ apps in December compared to last year. (Source: Flurry, 2013)
  • • Mobile app usage time is beginning to challenge television: consumers are spending 127 minutes per day (compared to 94 minutes a day last year) vs 168 minutes spent on watching television every day. (Source: Flurry, 2012)

Benefits for brick-and-mortar stores

  • • 65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013)
  • • 48% use or would like to use a smartphone to shop while in-store or on the go. (Source: Cisco, 2013)
  • • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
  • • 54% use or would like to use digital touchscreens in-store. (Source: Cisco, 2013)

Potential revenues

New numbers are coming in all the time. A lot of data are available online for making infographics. You can even create your own chart from data at Google Mobile Planet. Here’s the chart we made from the data on how important mobile phones are to Americans:

If you own a business, the bottomline to all these data, of course, is what should be done in order to take advantage of the mobile revolution. Should you offer a mobile-friendly website? Should you offer a mobile ordering app? What other strategies can you use? Companies like SAAVI can help you come up with solutions to these questions.


Phil Talbot is founder of SAAVI – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow SAAVI on facebook.

Source: Saavi Feeds

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