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Although many business websites already provide features for online, some still have not taken advantage of mobile ordering. But make no mistake: mobile ordering is going to be a big part of mobile use in the near future. The use of smartphones and tablets can only intensify in the next three years. This is a market your business can take advantage of.
If your business falls into one of these categories, you should definitely consider mobile ordering functions in your website.
Mobile ordering does not spell the end of in-store shopping of course. Some things are still best bought through traditional personal shopping—cars and diamonds, for example.
Web browsing is not going away at any time. Even if they’re on mobile, most people still prefer Web to apps, except for services that are famous and frequently used (like Facebook, Twitter, Instagram or Google Maps).
Knowing that mobile computing is going to be the majority rather than the minority, it would pay for you, in the long run, to have a responsive website. A responsive website resizes and adjusts pleasingly, depending on screen size and kind of device visitors are using to access your site.
There are ‘mobile optimized’ websites—pared-down versions of their full-blown siblings. But that’s like maintaining two websites instead of just one. Why not make your site responsive and get the same results as having a mobile optimized version?
Then, depending on your business, you might want to consider having a downloadable app for mobile ordering.
There are two technologies to choose from with mobile ordering apps: Native code or HTML5. Native code is the way programs are made for a specific operating system, like Mac OSX, iOS, Android, Windows or Linux. HTML5 is the way modern websites are built but can also be used in making an ‘app’. Philipp Kandal points out the pros and cons to consider when choosing between the two:
If converting your site to a mobile optimized/responsive one daunts you, you’re in good company. Over 70 percent of small businesses don’t have a mobile optimized website yet.
Having mobile ordering functions on a responsive website will allow your business to take advantage of mobile users, whose ranks are increasing day-by-day. Grow your business by being one of the first to reap the rewards from this growing market.
Source: Saavi Feeds